The Ultimate Digital Marketing Exellence program: Comprehensive Training

This five-day educational program is meticulously designed to equip participants with an extensive understanding and practical skills in the realms of digital promotion, content creation, email marketing, public relations, social media advertising, and the use of various digital tools and platforms. The program balances theoretical knowledge with hands-on practical sessions, ensuring that participants not only learn the concepts but also apply them effectively in real-world scenarios. Each day of the program focuses on different critical aspects of digital marketing, providing a holistic learning experience.

Learning Outcomes:

• Understand the fundamentals of digital promotion and competition research.
• Develop skills in content creation for various communication channels.
• Gain proficiency in search engine optimization (SEO) and using digital tools.
• Master the use of Canva for content creation.
• Learn the essentials of email marketing and newsletter creation.
• Acquire knowledge in public relations and organizing press trips.
• Understand the intricacies of influencer marketing and media planning.
• Get hands-on experience with Google Ads, TikTok, and social media advertising.
• Learn to create and optimize ads on Facebook and Instagram.
• Understand the importance of Google My Business.
• Equip participants with practical skills in digital marketing and promotion.
• Enable participants to create high-quality content for web and social media.
• Provide hands-on experience with digital marketing tools and platforms.
• Enhance participants’ knowledge in public relations and media planning.
• Prepare participants to effectively use social media for advertising and engagement.

Recommended for Participation:

• VYL / YL teachers, teachers, teacher educators, trainers, institution managers
• A minimum English proficiency level of B1-B2 is recommended.

Syllabus of the Education by Days

• Day 1: Digital Promotion Methods & Audience Research
  Introduction to Digital Promotion Methods
  Importance of digital promotion
  Researching competition and target audience
  Content Creation
  Importance of quality content and storytelling
  Writing content for web and social media
  SEO Basics
  Optimizing images for the web
  Google Page Speed insights
  Increasing Domain Authority (DA)
  Digital Tools
  Overview of tools: Chat GPT, AI Writer, and other AI tools
• Day 2: Content Creation & Email Marketing
  CANVA Workshop
  Introduction to Canva
  Designing content with Canva
  Email Marketing Workshop
  Fundamentals of email marketing
  Creating and preparing newsletter content
  Practical Session
  Hands-on creation of a newsletter
  
• Day 3: Public Relations & Media Planning
  Public Relations
  Organizing press trips
  Case studies of successful press trips
  Press Kit Creation
  Elements of a press kit
  Designing a press kit
  Media Planning
  Media buying and link building
  Influencer marketing strategies
  PR Storytelling
  Examples of effective PR storytelling
• Day 4: Advanced Digital Advertising
  Google Ads
  Introduction to Google Ads
  Setting up and managing Google Ads campaigns
  How to communicate with agency
  TikTok Advertising
  Basics of TikTok advertising
  Creating TikTok ad campaigns
  Social Media Advertising
  Advertising on Facebook and Instagram
  Practical session on ad creation
  Video and Photo Content
  Creating vertical format content
  Best practices for video and photo content
• Day 5: Social Media Management & Final Review
  Google My Business
  Importance and optimization of Google My Business
  Social Media Management
  Strategies for managing social media accounts
  Scheduling and posting content
  Practical Session
  Setting up and managing ads on Facebook and Instagram
  Final Q&A and Wrap-Up
  Addressing final questions
  Reviewing key takeaways
  Program conclusions and feedback